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Apex X Phizz

Apex X Phizz

Maddy Slade | 10 Mar 2022

As you know by now, here at Apex we're all about feel-good fitness. Our workouts are transformative - elevating your body and mind and lifting you up so you can go through your day feeling a little bit better than you did before. We take a holistic approach to fitness, understanding there's so much more to wellbeing than purely the physical. We want to equip you with the tools to elevate your wellbeing and part of that is making sure you're correctly fuelled on your way there.

This month we’ve partnered up with Phizz, the rehydration tablets that will replenish the electrolytes you use whilst you’re working hard on your Apex Bike and get you through the rest of your day feeling revitalised. We spoke to the guys behind Phizz and asked them a few questions about why it’s so important to make sure you stay hydrated around your rides.


What are electrolytes and why do we need to replace them post workout?


When you sweat, you also sweat out electrolytes. Water levels and these essential minerals impact both your performance and recovery. 2-3% loss in body water content can significantly decrease VO2MAX and cardiac output, water loss can also impact endurance capacity and thermoregulation causing increased heat strain on the body. In terms of post exercise recovery the inclusion of Phizz helps ensure more water is retained in the body and not lost through urination. Consuming water alone is less effected compared to consuming Phizz which contains the main electrolytes lost through sweat - Sodium, Potassium, Chloride and Magnesium, it is important to replace these in order to prevent cramping and muscle fatigue.


What are the benefits of taking Phizz?


Phizz is a hybrid tablet - imagine the modern lovechild of a multivitamin and a sports drink! Phizz helps you triple your water intake, replenishes 4 key electrolytes lost through sweat and delivers 18 vitamins and minerals for daily health and performance. From B-vitamins for natural energy to powerful antioxidants like Vitamin C and Zinc for immune support - Phizz has you covered whatever your day (or night before) is filled with.


We saw you’ve partnered with Plastic Bank. Sustainability is very important for us here at Apex. Can you tell us more about what this partnership involves?


Phizz is the first plastic positive effervescent in the UK. We’ve phased out a lot of plastic from our secondary packaging and for each Phizz product sold 4 times its weight in plastic waste is collected recycled and prevented from entering our oceans! Phizz effervescent tubes are recyclable and Phizz Good Guts jars are made with eco-friendly glass & aluminium. As a small brand, we’re not perfect, but we’re doing better for your body and our planet than our predecessors. 


As well as around our workouts on the bike, can Phizz be used for everyday life?


Your brain is 70% water, your heart is 70% water, your lungs are 80% water, your muscles are 75% water. Your biology runs on water. Often your fatigue, headaches, grumpiness or brain fog are because you are dehydrated! Yet as discussed earlier, dehydration is more than just water loss, your body is crying out for water and electrolytes. Whether it’s recycled heating/air-conditioning in an office, a plane cabin that’s drier than the Sahara desert, a summer vacation or too many pints the night before - Phizz is here to help keep you hydrated or put you back on the path. Phizz also comes with a comprehensive 18 ingredient multivitamin -  a foundation for health and high performance in modern life filled with play, travel and work.  


Where can our riders find Phizz?


You can find Phizz at Sainsbury’s, Amazon (Prime), Ocado, Selfridges, WHSmith Travel, GoPuff and Getir. 




Use code APEX20 for a 20% discount on Phizz for the month of March!