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Apex Rides - Ready for the ultimate in-home workout?


When are the bikes going to be delivered?

Bikes started being delivered at the beginning of November. The delivery of the bikes is being staggered based on customers’ order dates.

How much does the bike cost?

The bike is RRP £1,200 and the app subscription is £29.99/month.

Is there a finance option/how does the finance option work?

Yes, subject to approval by Klarna. When asked to pay the remaining balance of the bike you’ll be given the opportunity to either pay the full amount upfront, or spread the cost over a period of up to 36 months interest-free with Klarna.

12 months = £90/month

24 months = £45/month

36 months = £30/month

Or three equal installments of £400 for three months

Is there an NHS discount/how do I acquire it?

We’re currently offering a 10% discount to all NHS staff and blue light card holders. To qualify, you simply need to email [email protected] with either a picture of your identity card or from your NHS email address and you will be issued with a unique one-time code to enter at checkout.

How much is the app? Do I need it to use the bike?

The Apex app is £29.99/month and you are not tied into a long term contract in order to use it - in fact, you can cancel your app subscription at any time with just 30 days notice. We would however, recommend keeping the subscription as without it the bike would only have basic functionality and you will NOT have access to any performance feedback/statistics and the full Apex experience. The Apex bike is currently only compatible with the Apex app.

When is the app going to be available to download?

The Apex App will be released to you when you receive your bike and the free subscription only begins when you register your account. In the meantime, the app is currently being loaded up with tonnes of amazing classes from our incredible studio partner Boom Cycle.

Will you be offering any deals when it is available on Android?

Yes, but the app is currently only available on Apple / iOS devices. We intend to launch on Android in 2021, however there is no fixed date for this.

What is the weight of the flywheel? How does this affect performance?

The flywheel is 4kg. We’ve purposely designed the bike with a lighter flywheel to ensure it’s more convenient and suitable for the home environment, plus it spins faster generating more energy than heavier flywheels. The result is a smoother ride while still generating enough resistance.

What type of classes/content will be available on the Apex app?

There will be a mixture of 15, 20, 45 and 60-minute spin sessions separated into various styles and instructors (you can also filter by music genre, difficulty level, instructor and weight or no weights). There will be a range of off-the-bike activities available too, including HIIT, Meditation, Yoga and Pilates. We’re also developing a ‘Free-ride’ option for those who want to do their own thing.

Why is the Apex bike a better alternative to other bikes in the market?

With Apex you don’t just get a bike, you get a whole expertly-designed experience. Versus our competitors, Apex is more affordable, more attractive (with four colour options chosen for the in home environment) and has a huge range of classes run by the UK’s top instructors. Our bike was designed in London and all of our classes are filmed from Hammersmith, with the amazing instructors from Boom Cycle. The Apex bike is Bluetooth connected, and our software is built on iOS, which means that you do require an iPad or iPhone to view classes and stats. We decided to offer the bike without a screen because we think households already have too many screens, and more importantly it means that we are able to offer our bike at a more affordable price point. Apex is all about fun. We are building a cardio experience that is inclusive and encouraging - we want our customers to be healthy and feel great. We award Apex Points, which are based on your power output vs your biometrics to give a level playing field on our in-class leaderboards. That means that there is no competitive advantage - whatever your age, size, ability etc.


Apex can deliver and assemble bikes in all mainland locations however our delivery partner, Arrow XL, cannot assemble the bikes in Northern Ireland, Isle of Man, Channel Islands, Isles of Scilly, EIRE, Scottish Offshore, Grampian and the Highlands.